3 COSMETIC INDUSTRY ADVERTISING FIBS

YOU MAY HAVE NOTICED.....

1.  The ‘pseudo-science’ marketing behind the major cosmetic companies.  These companies stock their products for easy access in supermarkets and cosmetic counters.  These product companies spend an incredible amount on advertising.  Currently the trend is to highlight the lastest "medical/scientific" ingredients which they are including in their products.  When the actual ingredients are looked into, it  has generally shown, the quantities of actual active ingredients that go into these products are so small, they cannot make an improvement to the skin.

 2.      Extravagant Packaging. Unfortunately the packing of the supermarket and cosmetic counter ‘skin care’ companies can be as expensive as - or more expensive  - than the actual product.  This packaging is used to make the product look either like it has a scientific, high end, or a natural basis.  Please beware of any company that look to be putting a huge emphasis on over packaged products.  They may have something they are compensating for.

3.     “Scientific Studies”.  Please listen closely to advertising that have ‘studies’ that back up their claims for improving the skin.  You may have noticed that most advertisements do not state the study size, what group of people they have surveyed and how they measured their results.

We are not saying that all cosmetics in supermarkets and cosmetic counters have no value.  There are some “good brands” and some “not so good brands”.

The 'not so good' brands are highly synthetic with extremely little active ingredient.   The high amount of sythetics can lead to skin becoming redder in appearance, more sensitive, increase ageing, irritations can occur and/or congestion.

If you are interested in buying your product from these places, please try to stick to brands that are certified organic.  So at least you know they are safe.   Saying ‘organic’ on the label does not mean it is organic.  The only way to ensure it is really a natural and partly organic product is to check for an organic certification. 

If this is the way you want to go, please stick to a basic creamy or milky cleanser and a light moisturiser.  Even if this is done, the problem with picking a product from the shelf, is it may not be the correct one for your skin, so you still may end up with more ageing, more sensitivities and more congestion.  Although sticking to the absolute basics should reduce this.

The best and safest option to get the correct product for your skin is to see a Dermal Therapist at your Skin Clinic. 

If price is a concern, please let your Therapist know, and he/she will work within your budget. 

If results are your interest, you will be in the best hands possible J